Chris Paul HBCU Classic
The Chris Paul HBCU Classic is a celebration of HBCU culture, excellence, and community—blending elite competition with a powerful mission championed by Chris Paul. The event highlights the impact of Historically Black Colleges and Universities in both athletics and higher education, creating an atmosphere rooted in pride, tradition, and unity.
For this project, I developed a range of social content including the official event poster, game-day assets, and promotional graphics—crafting a bold visual presence that amplified the energy of the tournament and its cultural significance.
Delivered the tournament’s creative under tight timelines while maintaining full ownership of the overall visual direction. Established a bold, modern look for the year by incorporating pill-shaped containers and layered shadows to emphasize key matchups, creating depth, hierarchy, and a distinct visual identity across all tournament assets.
