ESPN Bet
Developed high-impact branded assets in collaboration with ESPN on-air talent to drive audience engagement and strengthen brand credibility across digital platforms.
Led the creative execution of new user acquisition campaigns and co-branded promotional graphics with major sports properties including the NHL, Washington Wizards, and Chicago Bears. Designed with clear performance intent—aligning visuals to campaign objectives, audience behaviour, and platform best practices to elevate brand perception, increase conversions, and deliver measurable marketing value.
Designed conversion-focused assets to drive new user registrations, adapting visuals to sports trends and ESPN talent.
Social promos and in-arena displays designed in partnership with the NHL, driving awareness and bet placement across the regular season and Stanley Cup Playoffs.
