HoopQueens
Led social and game-day creative for HoopQueens, Canada's professional women's basketball league focused on equitable opportunities and community impact. Directed and designed a full suite of visual assets—from game-day announcements and player stat graphics to in-arena screens—ensuring a cohesive and elevated brand presence across all touchpoints.
Creative work spotlighted athlete performance, strengthened fan engagement, and amplified the league's mission of showcasing elite women's basketball in Canada.
Established a clear creative direction and consistent look across all touchpoints, designing everything from game-day announcements to post-game recap assets to ensure a polished, professional presence throughout the season.
Executed a strategic rebrand for the 2025 season, integrating hand-drawn coaching elements into a cohesive design system. This approach ensured a consistent, professional look across all digital touchpoints, from initial game-day announcements to final post-game recaps.
