Lu Dort Elite Camp
Led creative direction and brand execution for Lu Dort Elite, the youth basketball program founded by Luguentz Dort. Developed camp branding and visual assets for an elite Montréal initiative assembling the city's top 50 players to train with professional-level coaches.
Delivered a cohesive visual identity across all touchpoints, aligning with the Maizon Dort Foundation and Adidas to elevate credibility, community impact, and overall camp experience.
We have one typeface we use for all of our headlines: Tungsten Narrow Semibold. Condensed, powerful, and built for impact — it commands attention across all camp communications and brings a bold, athletic energy to every headline.
ABCDEFGHIJKLMNOPQRSTUVWXYZ · 0123456789Our secondary typeface is Henju Semibold. It is used across supporting copy when we need to be more expressive and distinct. Its unique character brings personality and cultural texture to the brand without competing with the primary voice.
ABCDEFGHIJKLMNOPQRSTUVWXYZ · 0123456789Custom hand-drawn elements created in Procreate to emulate the raw, tactical feel of coaches sketching plays on a whiteboard. The icon system captures the energy of in-game strategy sessions, translating authentic basketball play diagrams into a cohesive, expressive visual language.
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Designed engaging social content to spotlight participating players and celebrate their development throughout the camp. Assets kept the community informed with real-time updates, key moments, and event highlights, reinforcing visibility and local pride.
