theScore
Developed integrated, performance-driven marketing assets across social, in-app, app store, and in-arena platforms to support user acquisition and grow market share in Canada.
Partnered on co-branded campaigns with the NHL and the Toronto Blue Jays, creating strategically aligned visuals that balanced brand guidelines with campaign objectives. Designed with a data-informed approach—optimizing creative for platform behaviour, audience insights, and conversion goals—to strengthen brand visibility, drive engagement, and deliver measurable growth.
Designed co-branded social promotions and in-arena LED assets at the Rogers Centre, creating high-visibility game-day touchpoints that elevated brand presence and fan engagement.
Designed high-impact promotional logos for FEM campaigns, creating bold, recognizable marks that drove visibility and encouraged users to engage with live markets within the app.
NFL Fast Yards campaign designed to increase betting activity, leveraging high yardage players to align with consumer interest and performance trends. Integrated yard lines into the "F" to reinforce sport authenticity, creating a visually compelling, marketable promo optimized for engagement and wagering intent.
Toronto Parlay campaign to spotlight betting markets across Toronto teams, strategically targeting Ontario as a key growth market. Incorporated the CN Tower as a recognizable city emblem to localize the creative, strengthen regional relevance, and drive wagering engagement.
Early Buckets campaign to drive NBA betting engagement, capitalizing on user interest in first-basket markets. Integrated backboard-inspired design elements to spotlight scoring moments, creating a dynamic, conversion-focused promo optimized for early-game wagering activity.
Developed co-branded campaign assets in partnership with Golf Canada to introduce theScore Bet to a new golf-focused audience. Creative was strategically designed to expand market reach, drive user acquisition, and position golf betting as an accessible and engaging vertical within the platform.
A curated selection of in-app and social promotional campaigns, showcasing a range of high-impact, conversion-focused creative developed to drive engagement and user acquisition.
