Hi, I'm Mark-Anthony 
, I design to tell stories and help brands have a stronger impact with their audience.
DESIGN WORK
About Me
I'm Mark-Anthony, a Brand & Digital Designer with over 5 years of experience in the sports-tech space. My background in marketing and high-level sports branding has shaped a philosophy where design isn't just about aesthetics—it's about how people interact with and connect to what they see.
Throughout my career, I've helped brands shape their visual identity and communicate clearly with their audience. My expertise in fast-paced environments where clarity and user attention are paramount has made me a performance-driven designer. These core skills—mastering storytelling and delivering under pressure—translate naturally into building digital products across any industry.
I'm now leveraging that foundation to bridge the gap between traditional graphic design and product design. I'm excited by the challenge of designing functional experiences, not just visuals, and applying strategic problem-solving to the B2B and tech space.
I designed high-performing ad creative and conversion-focused email layouts for digital marketing campaigns across paid media and in-app placements. By building scalable design systems and templates, I increased production speed by 40% while maintaining consistent visual quality. I also collaborated closely with marketing and analytics teams to refine creative assets based on real-time performance data.
I conceptualized and executed cross-channel marketing campaigns that increased audience engagement by 30%. To optimize performance for newsletter growth, I conducted A/B testing on digital campaign creative and design variations. I further strengthened brand authority by standardizing visual systems and messaging across all digital touchpoints.
I led digital and social content design for a professional basketball team, producing game-day graphics and fan engagement assets. I developed comprehensive brand guidelines to ensure consistent storytelling across Instagram, Twitter/X, and in-venue platforms. Additionally, I managed multiple concurrent campaigns in a fast-paced environment, utilizing A/B testing to drive ticket sales.