Blue Jays 50/50
Created a campaign for the Toronto Blue Jays 50/50, focused on driving jackpot ticket sales. I balanced the high-energy excitement of game day with the charitable mission of the Jays Care Foundation to design visuals that felt both urgent and meaningful. The work included broadcast graphics for the Rogers Centre and a segmented email strategy, ensuring consistent branding across every fan touchpoint.
I built a two-part email strategy designed to maximize lead generation and increase overall conversions by tailoring the messaging to specific fan motivations. By segmenting the audience, I was able to deploy high-leverage creative that directly addressed what entices each group to support the 50/50 jackpot. This approach allowed for a more focused delivery of key messaging, ensuring that the visual energy and call-to-action felt personal rather than generic.
Player-Focused
Used high-energy athlete imagery and team highlights to capture the excitement of the current roster and drive quick ticket sales.
Community-Oriented
Shifted the focus to the Jays Care Foundation. By highlighting the charitable impact of the jackpot, I created a more grounded, story-driven appeal for fans motivated by giving back.
Designed a cohesive set of promotional assets for broadcast and web, unified by a bold, high-contrast aesthetic that cuts through the noise of game day.
Broadcast Graphic
Engineered for high-legibility at a distance, this asset was optimized for Rogers Centre LED displays to capture immediate fan attention during live events.
Web Asset
Designed for digital conversion, this asset was scaled for web banners and social integration, creating a clear, high-intent call-to-action for online ticket buyers.